Copywriting for digital, print and broadcast.
I write online animation scripts, TV ads, print and all kinds of branded good stuff to inform, sell or educate.
Online animation written for Scottish Enterprise.
Animation script >
Tone of voice as employer branding for a UK emergency vet chain.
Employer branding campaign >
Campaign copywriting and ideas for the world-renowned, maverick whisky makers of Dufftown.
Brand campaign >
TV ad script for Scotland's favourite family newspaper since 1914.
TV ad script >
Scripts for 38 different animated characters and associated microcopy, used in an innovative business app.
App video scripts >
Brand copywriting and creative approaches to direct mail for NHS Health Scotland.
Direct mail >
Script for national TV campaign for Clydesdale Bank.
TV ad script >
Infographics to promote trade between Scotland and nine other countries.
Infographic copywriting >
Tone of voice for a digital agency that makes apps for premium international brands.
Tone of voice >
Website copy for a brand new public sector food body.
Website copywriting >
Brand name creation and advertising material for a brand new eco-home show.
Brand naming >
Advertorial press ad for Direct Holidays.
Press ad >
In-store leaflet copywriting for Wiseman Dairies, part of international food business
Müller.
Retail point-of-sale >
Copywriting and point-of-sale ideas for Scotland's number one dark rum.
Retail point-of-sale >
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