Brand copywriter.

Don’t get me wrong, I write lots of digital stuff - most of the copy I write is for email, websites, videos and social media. But I also write lots of words for print and broadcast.

Whether it’s a screen or a bloomin’ great big poster smack in the middle of a city, it’s about the words and the ideas. That’s why you’re here, right?

Anyone can write words. Just not necessarily in the right order*.

It can take the same time to write a headline with a few words in it as it can to craft 500 words. Putting words on a page is easy. Choosing the right words is the hard part. That’s where years of experience (28 of ‘em so far) comes into play.

* Apologies to Eric Morecambe for riffing off his excellent line.

Could your existing copy be…lazy?

If a word isn’t working hard, take it out. So if your website doesn't attract visitors, your packaging is staying on the shelf or your scripts are about as interesting as a wet day in Burnley, call me and I’ll bring the scalpel.

I can make your brand's writing consistent.

Your brand's voice needs to be consistent to be effective - across everything you write. From emails to annual reports, if it's got words and ideas, I can help you get them right.

Screens need love too.

All those wires and circuits still need a touch of soul from your brand. So content for your blog, website, social media feeds and even your microcopy has to take account of that — by using your brand's tone of voice.

Copywriting case studies.